I really think that Atrios is wrong, here.
Perhaps someone else has made this observation, but it occurs to me
that George Bush has completely undercut the Republican party's war on
government, a key pillar of their brand. You can't spin a story about
how the all powerful macho gov't, headed by commander codpiece, is
going to take care of everything and keep you safe while simultaneously
disparaging government in every other way. The narratives collide and
become incoherent. So, yes, attacks on "socialized medicine" or whatever just don't resonate like they used to.
He's wrong in that such narratives don't have to 'resonate'. They only have to confirm. There's been no lack of writing about comparative values recently. Steve, rather tritely, accepts the butt-ignorant thesis that 'liberals' dismiss truth for more important values (silly liberals). Dave suggests that liberal values are the core values of fascism, when compared to American ideals of Freedom and heart-tugging bumper-stickers. There's a rather common theme underlying it all. That the other (libruls, Democrats, hand-wringing socializing pussycats and anyone that thinks idiots actually exist beyond the dread left) are more extreme and dangerous than the Daddy state. That's a given of identity politics, going right back to the confirmed thesis of "you are either with us, or with the terrorists" (not us).
People question values all the time. They mull policy, to whatever degree they understand it. They studiously consider moral and personal impact of change (bidden and not). And they make decisions ... inside that box. And as the right is so very fond of saying "actions have consequences". Yes, they do, personal consequences if not public, and that's the meat of the dish. When one decides to support policy A, they don't mull Hobbesian repercussions (though many in the blog-o-world laughably might claim to.) It would be shallow to argue that people even weigh consequence against self-interest. People favor self-damaging policy all the fricking time (knowingly or unknowingly, though there's likely some pesky ego critter who will always assume that for you it's unknowing and themselves 'enlightened'.) No, no no. The line in the sand is drawn much closer to the naked skin. When we decide on such externalities it is invariably swayed by who that image makes us to ourselves.
I know many good folks who would argue that I just wrote "we decide based on who we are". Nope, I didn't. I wrote that we are what we decide, and subsequent decisions will either confirm or deny that. Exhibit A: there's a dude who writes, regarding the S-CHIP debate,
For the record, I’m against CHIP root and branch. That doesn’t mean
that I’m against helping those in need. I would endorse a system of
direct subsidies to those in need if it expanded competition and choice
Fair enough. As logically inconsistent as all get out, but fair, I guess. He is against policy that helps those in need, but he isn't against the value of helping those in need ... if it confirms his other ideals. The import is fairly clear. His claim focus is the gradation of differing values, but what is objectively at stake is what he desires to see as himself ... a guy who isn't against helping those in need, even though he quite clearly just wrote that he is. CHIP quite clearly helps those in need, but it doesn't confirm his identity by subscribing to his "values", hence he's against CHIP (and helping those in need). Kind of a paradox, isn't it?
A CHIP type program that favored this person's values would 'resonate' with him, I've no doubt. But at that point, it isn't about doing what should or needs to be done. It's about confirming the correctness of one's view of themselves.
Take a wider look. The vast majority of Americans favor the S-CHIP. No problem. But as the exampled individual points out, they favor the S-CHIP as long as it doesn't violate their sense of identity. It should only be used for the poor and needy ... as long as the word "needy" doesn't get threatening. As long as people feel that they're not being taken advantage of, they will espouse the virtues of caring for the children. Tsk. It's not about the children. It's about identity. We all want what's right. But more than that, we all want to see ourselves as wanting what's right ... even if we don't.
And that's why Atrios is wrong. A message can resonate, but will only cause action if it confirms identity. GW and the wacko-sphere don't need to send a resonant message. They only need to scare people about who they are.
A well known pundit attacks a 12-year old and his family, and all that need to be shown is that they might be gaming the system better than most. Yeah, MM and her gang of flying monkeys look like assholes, but ... Suddenly all these people who are *in favor* of helping the needy are concerned about the definition of "poor".
Another well known pundit calls Jews imperfect, and implies that they need to be converted to Christianity (no word on whether we need to kill their leaders first). And that's just okay, as long as it 1) annoys libruls, and 2) doesn't upset the love of Israel ... because we all love Israel, ya know, don't we?
Another well known pundit has a come-to-Jesus moment while dining at a Black restaurant and *holy shit* it's positively civilized! Some racists take offense, but we don't see color here, so lets sweep that under the rug for awhile.
There are those who argue that we must stay in Iraq or we will appear weak and questionable in our resolve. And we won't look like the Mistress Dominatrix that has so many Washington pundits a-quiver. Some of these folks seem to think that spending on a fool's errand is bad, but they support this crap anyway. To not do so would be ... weak? I haven't a clue. But it is obviously about their self-image, and has nothing to do with death and destruction and more of the same.
Hehehe. No. The right wing smear machinery will not damage brand Republican. Because Brand Republican has a lock on identity. Follow the Democrats and be uncertain and fearful. Follow the GOP and you are right about everything, even when you're wrong. Reagan established that, and he couldn't have damaged the country more. 9/11 gave legitimacy to the idea that our identities could be challenged, and we must be on guard against that very thing. With us (tiny little me) or against us (huge frightening you). No message need resonate from such a group who believe this. They have no need to trade in such. They have something better. They have fear. They can confirm who you are against what frightens you. Souls have been sold for such comfort.